After all, if you’re the first brand someone thinks of when they’re thinking of buying a new product, you’re a long way towards calling them a customer Top of mind awareness, really, is the ultimate goal of brand building and brand awareness work. Get started with our free brand awareness survey template Why is top of mind awareness important? For instance, if you’re asked to name a brand with terrible customer experience, you might have a clear nominee. Usually, when we’re talking about top of mind awareness, we’re thinking about unprompted brand recall – that’s where the brand can be named without needing any help.Īs a metric, then, it’s a great indication of how well you’re building brand awareness, but it’s worth noting that the first brand someone mentions doesn’t always mean ‘best’ – top of mind awareness can also be ‘achieved’ in reference to a negative experience. “Always remember: a brand is the most valuable piece of real estate in the world a corner of someone’s mind.” It’s when a consumer names your brand first when thinking about a specific industry, product category, or niche. In the world of market share, brand loyalty and business growth, top of mind awareness is what we call that instant recall of the companies we know. Instead, they find themselves right at the center of it.If we asked you to think of a video game character off the top of your head, what would you come up with first? There’s a good chance it’s either an Italian plumber or a blue hedgehog, right? Well, in essence, that’s top of mind awareness.Īnd it’s the same for famous brands and prominent retailers. When he wakes up in hospital after an explosion and finds that his wife and son have mysteriously vanished, Richard realizes: he and his family have become more than just bystanders in a storm of rivaling ideas pertaining to humankind’s salvation between dystopian reality and digital utopia.
Richard Nolan is one of the few journalists openly criticizing this development. Drones and humanoid robots replace humans in the public sector, everything is interconnected, surveillance has become omnipresent. Governments and companies promise remedies through technological progress.
Lack of resources, illnesses caused by polluted air and water, crime on the rise, war. Berlin, 2048 – The world is on the brink.
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