23% of marketers surveyed say 9 AM - 12 PM is the best time to post on the platform, followed by 12 PM - 3 PM, then 3 PM - 6 PM.Marketers report that the best time to post on this text-based social media platform is between 9 AM and noon. Industries that have more success posting early morning are government and nonprofits. The best day to post on Facebook are Friday and Saturday.On average, the best times to post on Facebook across industries are in the evening and mid-to-late afternoon, specifically between 6 and 9 PM and 12 PM - 3 PM.When it comes to best times to post, marketers report almost identical numbers on Facebook as they do on Instagram. The best day to post on Instagram is Saturdays.On average, the best times to post on Instagram across industries are mid to late evening and mid to late afternoon, specifically from 6 PM - 9 PM, 12 PM - 3 PM, and 3 PM - 6 PM.In 2022, Instagram surpassed 2 billion monthly users, with most of its base accessing the platform via mobile.
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